LOVD one-off upcycled jeans design "Foxy Lady" modelled by Mbete with photography by Nathan Lowe.
Each of our upcycled designs is unique, fun, interesting, feminine, uplifting and compliment-worthy. People say they make them happy, which makes us happy! We carefully select our pre-loved clothes for their quality, durability and style. We thoroughly wash and dry each item before enhancing it into an individual, never-to-be-repeated design. Most of our garments are purchased from charities, as are some of our trims. Our clothes help women look good and feel good about helping the environment.
We loved fashion but we also loved Mother Nature and we didn't like what fashion was doing to the environment. We had to solve this dilemna! We knew second hand clothes were the most eco-friendly option but we didn't enjoy buying them. So we created LOVD for women like us. We asked ourselves 'what could be as nice as new clothes?' and the answer was: unique clothes. With creative design, we reimagine quality, cleaned, pre-loved clothes to keep them circulating within their communites.
We keep clothes out of landfill by curating them and breathing new life into them. We love animals and often showcase them in our designs so we want to protect their habitats. Manufacturing anything new consumes energy and contributes to global warming, impacting all animals. We are excited to participate in the circular economy. By challenging old business models, we are finding new ways to improve our practices and make a positive difference.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.